CERTIFICATION
This course is approved for SHRM Recertification Credits and Offers Badge
Effective Data Storytelling:
DEI Data Storytelling®️ is about taking, often dismal, data points and turning them into real-life examples that help your audience relate, react, and rise above the noise. With effective data storytelling, we tap into stories to help data stick in leaders’ minds, help them understand why inclusion is essential, and influence them to act or stop blocking the essential progress needed within your organization.
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DEI DATA STORYTELLING®️ IS BUILT ON THREE KEY PRINCIPLES
Principle 1:Data Alone Makes No Impact: DEI data research indicates that there are no intrinsic or specific tests that demonstrate the impact of an organization's diversity goals on its DEI metrics without incorporating compelling storytelling.
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Data Storytelling is Evidence Based
Principle 2:Evidence Based: DEI Data Storytelling is built on an evidence-based understanding of the effects of DEI policy, the long-term impact of DEI Goals, and how those goals connect to metrics and outcomes.
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The Neuroscience of Stories Delivers Impact
Principle 3:Behavioral Science: DEI data should be leveraged using insights from behavioral sciences to help organizations transform diversity data into a powerful engine for progress. Neuroscience shows that our brains are wired to respond more strongly to stories and narratives than to raw data alone.